Thursday, 25 June 2009

Message From the Director of Consumption

No we didn't know there was one either - but the EU has everything! One Robert Madelin, who was holding a conference at this year's Vinexpo wine fair in Bordeaux. He has at least said there are no plans for an alcohol free Europe (which if he had had it would probably not have been the right place to announce it!) He naturally wants member states to be more active in their anti-alcohol strategies, but we feel they are pretty over-active already. Surely the elephant in the room - though admittedly not in France where the loi Évin is pretty strict - is that throughout most of Europe there is little or no control on advertising.. We'd be relaxed about a loi Évin for the EU. Must have a word with the Director of Consumption...

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