Tuesday, 17 April 2012

Time to be hard on soft drinks - continued

Our prices are gradually reflecting the duty escalator increase imposed by the Chancellor of the Exchequer at the end of March. The alcohol trade has to be realistic and accept that it is a relatively easy target and taxes are better levied on discretionary purchases. But two discretionary purchases that still remain completely untouched by anything more than VAT are confectionary and soft drinks. These are both heavily implicated in poor health outcomes and rising rates of obesity. It has been done elsewhere in the EU so isn't it time they shared some of the UK pain?