Thursday, 23 February 2012

Quelquechose qui cloche

According to very counter-intuitive research done at Brook University in Canada, English Speakers are more likely to buy wine with difficult to pronounce names. So all the focus group money spent on finding English names for wines that might prove a challenge to pronounce would appear to have been in vain. And yet, and yet, apparently the research also found that wines with difficult to pronounce names were rated higher in blind tastings! Of course if they really were blind then you shouldn't know the names. And if they were rated higher after their names were revealed then they must have been found to be better wines - and the name was entirely incidental. The difficult to pronounce names would seem to have been mixed in with the difficult to understand logic!

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