Friday, 21 August 2009

New Zealand feeling the squeeze

Gisborne grape growers are facing difficult times as Pernod Ricard, the French drinks conglomerate, seems to have cut back its grape requirements by as much as 25%. This is predominantly destined for its Montana label, New Zealand's biggest (but not its best) wine producer. Constellation - another conglomerate, this time American- has not helped by following a similar course for its Nobilo label. Chardonnay is the predominant grape of the area and the one most out of favour with the consumer now touched by the so called ABC view (Anything But Chardonnay). Some producers are vowing to go back to growing avocados... Certainly fashion and farming are uneasy bedfellows and probably it is also prudent to beware of exclusive supply to enormous conglomerate wine companies.

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