Monday, 24 September 2012

Lady Bracknell would doubtless disapprove

There is a recent trend for wine packed in what is generally termed 'bag in box' to be disguised as something desirable - it says something about the contents that the packaging has to become so twee. At least two producers have launched new lines disguising the bag, well really the box, as a handbag. Now this is referred to as 'bag in bag' but as its life is likely to be spent in the kitchen cupboard or fridge it is really only on the supermarket shelf that the presentation will be important. No lady is likely to be swinging it - or swigging it - down the street. The wheel has come full circle since the days when a handbag such as Lady Bracknell's might have discretely concealed a small bottle of brandy. Rather think we remain with Lady Bracknell on this one.

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