Monday, 17 October 2011

Has the time come to be hard on soft drinks?

Amid the much criticised news that the government is to continue with its cooperative approach with the food industry in reducing fat, this does not seem unreasonable when the soft drink industry seems to have been completely overlooked. Of course Coca-Cola is the leading sweet drink in the world and is - irony of ironies - a sponsor of the Olympics. The tooth decay it engenders is well-known, but less so is that unless you burn up the energy you consume in a soft drink virtually immediately (and here let it not be forgotten that Coca-Cola is selling not to the athletes but to the spectators) this energy will be changed into fat. So fine if your are running the 500 metres and like your dentist, but surely not such a good idea if you are not or don't.

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