Thursday, 12 November 2009
PET Beaujolais Nouveau in Japan
Japan has for some years now been Beaujolais Nouveau's largest market but recessionary pressure and declining sales has led to what the trade will doubtless call 'packaging innovation'. Many retailers are to sell Nouveau in PET plastic bottles, which are both cheaper and -allegedly- more environmentally friendly than glass. It is certainly true that nobody is looking to buy Beaujolais Nouveau to 'lay down' so part of the objection to plastic bottles is immediately overcome. As the largest Burgundy negociant supplied the USA with Beaujolais Nouveau in plastic last year, we are left wondering whether this light, fruity and easy to appreciate wine might be the forerunner for a major packaging change for other wines. If Australia and New Zealand can champion the screw- cap perhaps France will be the PET champion? At least if we are selling our Beaujolais Nouveau next year in PET you'll know they are!